How to pick the right Keywords for your Website?

 By now, even the most naive species who has ever hit the internet knows about Search Engines… the Google, Yahoo, MSN’s…that throw up gazillions of options every time you fuel them with search words. When you punch a few words on a Search Engine, it scowls the net for those words or phrases. If a website’s keywords match the search query, the site is picked up by the engine. If not, it will be left to itself. From a business standpoint, it is absolutely crucial that your website is up before a user who associates to your services. That is the root of Search Engine Optimization. 
Hence it boils down to the choice of keywords, and how to get to the right ones. Here is how:

1. Analyze your business, services, products and not to forget…your target audience
Before putting your heads anywhere else, take stock of your business and the deliverables involved. Based on this, list down the most important words or phrases you think a user will use to associate to your business. Now swap perspectives. Think like a user and list the possible keywords that you think a user is most likely to use. Add them to the list them too.

2. Filter out There is no dearth of good keyword tools; Wordtracker, Google Adwords, Keyword Discovery to name a few. Some of them are free while a few may be charged for. Enter your words up there and see what kind of results you get. Are they relevant, and lead up to your business? Keep the words that do, drop the ones’ that may veer users off to some other direction. There will be many keyword variations that these tools will show up not matching your keywords word for word; don’t bother much as long as it ahs business relevance and user utility, it should be on your site.

3. Don’t fall for the Mighty- The tools will point out many keywords that show tremendous search results. No doubt they are major traffic-getter and are the most searched on the net, but these are the words that face the stiffest competitions amongst websites. The best way out: go for keywords and phrases that may not top the listings but cater to more specific and definitive searches. For example, if you search for “hotels in Saratoga” you end up with 5,060,000 results on hand. Now rephrase your search to “budget hotels in Saratoga” (902,000 results) or “low-cost hotels in Saratoga” (194,000 results) you cut down the search results drastically. Here your website stands a much better chance of coming across a user than if you would have “hotels in Saratgoa” as your keyword.

4. Put your keyword through its paces So the meal is finally ready? But just before you plate-up, it’s time for the final test. Look at each keyword, phrase, and open your mind’s eye to visualize if your clients will at a certain point look up for what you have listed down. Think about all aspects of your clients: what are their specific requirements, would they have any preferences and so on. Now link your keyword to these queries. Do they match up? If yes, great job! If not, time to hit the drawing board again.

Article Source: Beeshman- Sr. SEO-Executive with Softwaredevelopersindia. Have any queries,or want your website to rank of specific keywords, mail to team@sdi.la

Vitamin A pill could protect the sight of millions

A drug based on vitamin A could prevent millions from going blind as they get older, say researchers.

The treatment was able to stop the most common cause of blindness in old age during trials.

Researchers behind the drug, fenretinide, found it halted the advance of age-related macular degeneration, for which there is currently no cure.

They targeted the most prevalent form of the condition, known as ‘dry’ AMD, which is caused by the deterioration and death of cells in the macula – the part of the retina used to see straight ahead.

The disease robs sufferers of their sight by creating a blackspot in the centre of their vision, reports the Daily Mail.

It can make it impossible to carry out everyday tasks such as reading, driving and watching television.
While the less common ‘wet’ form can be treated, nothing can be done to help the bulk of patients.

The US research studied fenretinide, which is derived from vitamin A, the vitamin found in carrots, and which was originally designed to tackle arthritis.

Almost 250 men and women with dry AMD took a fenretinide pill a day or a placebo.

In the highest dose, the drug halted visual deterioration after a year. This suggests that while it was unable to do anything to stop cells that were already damaged from dying, it protected healthy cells.

Although the research is still preliminary, it offers promise of a treatment for the disease.

It affects millions across the world. The number of British sufferers could more than treble to one million within 25 years as the population ages.

Jason Slakter of New York University School of Medicine said: “There are currently no effective treatments for dry AMD and the need for finding one is grave.

Personal information from Facebook passed on to ad firms

Facebook was hit by another privacy row after it emerged that millions of pieces of personal information from the site were being shared without users’ consent.
Vast quantities of data, including the names of individual members and their online ‘friends’, were passed to internet ad firms, with tens of millions of people thought to have been affected.
The leaks were possible even when members had deliberately set their privacy options to the maximum secrecy levels, reports the Daily Mail.
The practice violates Facebook’s own rules on data protection and will raise questions about the company’s ability to keep information about its members’ activities secure, according to the Wall Street Journal.
Security experts warned that the details could be used – when combined with other publicly available information – to build up a detailed picture of an individual’s interests, friendship circle and lifestyle.
Campaigners condemned what they called a “gross invasion of privacy” and warned users that Facebook was “not a private place”.
Around 25 advertising and data firms were receiving the information. It was passed to them by firms whose ‘apps’ – games and other features – operate on Facebook and not by the social networking site itself.
Using the data allows advertisers to better target individuals with promotion for specific products.
The Wall Street Journal said the 10 most popular apps on the site were transmitting user IDs to outside companies, including the popular game FarmVille – which has 59 million users – Texas Hold, Em Poker and FrontierVille.
Monday night, Facebook said it had taken immediate action to disable all applications that violated the rules. But it is the latest privacy row to engulf the site, which has 26 million users in Britain alone.

Now operate your Cell Phones as soon as the plane lands

Now you don’t have to wait to switch on your cell Phone while you are on the plane. India’s air safety regulator, the Directorate General of Civil Aviation (DGCA), has said in a statement that the passengers would now be allowed to use their handsets once the plane has landed, provided there are clear visibility conditions.

The statement reads, “The DGCA has amended the Rule 29B of Aircraft Rules to provide for the use of the cellular phones by passengers after the aircraft has landed and cleared the active runway, except in cases when low visibility conditions exist at the airport.”

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To develop software that can be deployed on, and take advantage of features from, different versions of Mac OS X or iOS, you specify which version (or SDK) of Mac OS X or iOS headers and libraries to build with. You can also specify the earliest Mac OS X or iOS system version on which the software will run. These concepts are described in “SDK Settings.”